CGM Academy Louisian Group

Short version: buying an aged account can reduce friction, but it’s not magic — policies still apply and risky creatives or sudden behavior will trigger flags no matter the account age. Pros: faster moderation in some cases, pre-existing history that can look “normal,” and the ability to run multiple experiments without muddying one client’s metrics. Cons: if the account’s history hides prior policy violations, you inherit risk; or, if you use an aged account to run clearly non-compliant material, you’ll accelerate a ban rather than avoid it. Safeguards: run the cleanest possible creatives, ramp spend slowly (don’t blow the account with a sudden $5k spend your first day), use whitelisted landing pages and transparent claims, and consider a manager account structure for client separation. If you want to see a vendor that offers aged/trust accounts and explains typical use-cases (plus their buyer/seller workflow), visit  https://adwordsresources.com/en/ My embarrassing fail: I once launched 10 aggressive creatives at once on an old account — Google banned it in 48 hours and I learned to test one creative per day like a civilized human