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When it comes to the TV segment audience of online video users, there is a split between men and women. Women are more likely than men to watch TV shows and movies online, with 15% of women reporting having watched or downloaded such content on a typical day. However, men are more likely to look at videos online, with 26% reporting having looked at such content on a typical day.

At present, the online video audience is younger than for any other segment. The average online viewer is 31 years old, though the median is 28. Three in five online video users are under the age of 50. The youngest group of online video viewers are 18-29 year-olds, who represent over one in four internet users (26%).

Regarding their customer segment , the online video audience is less likely to be a brand loyalist than other media audiences. Nonetheless, 45% of online video consumers have watched or downloaded videos online that they have later watched or downloaded from cable TV or satellite television.

Nearly half (47%) of online video users say they will not be changing the way they consume video online if their video providers charge for internet video services, compared with just one in five (16%) who say they will switch.

The CNN Search provides access to a range of news, political and sports video news content and enables online users to find videos that are relevant to them. The NPR Search provides access to a collection of news, political and sports videos. These sites also offer a range of subscription-based online video services for users who wish to access even more content, such as videos related to a particular news item, sports video or a category of videos such as religion and politics.

These findings can be used to help inform the decision-making process when creating a K-12 education plan. At the same time, the findings give guidance to school districts, university systems, and colleges and universities when they plan for the future of online education.

Personal websites are by far the most popular online video portals for both men and women. Men and women ages 18-29 are the most likely internet users to say they have watched or downloaded video on a personal website (31% and 27%, respectively), and women ages 30-49 report the second-highest level of online video consumption (18%). In contrast, 10% of men and 17% of women ages 50-64 and 25% of women ages 65 and older say they have watched or downloaded video on a personal website. Those ages 30-49 are also most likely to have watch or downloaded video on a mobile phone (12%) or on a laptop (11%). 827ec27edc