We’ve done A/B testing on things like copy and button colors, but I’m curious how far you can push it in terms of actual UX structure. Can it meaningfully guide layout changes or interaction flows, or is it mostly a conversion-focused tool?
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True impact comes from testing deeper elements like user flows, navigation, and engagement strategies. It’s about improving the overall experience, not just visuals. Platforms like bratgeneratortext.com show how creative tools can also enhance user interaction in unique ways
My goal in making a website called Space Waves is to serve as fun. Do you want to know more about it? If you have any ideas for how to make it better, please let me know.
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It’s a lot more powerful than most people think — if you frame it around user behavior rather than UI cosmetics. This article on UX ab testing really clarified that for our team. It dives into how A/B testing can be used to validate structural UX decisions — like testing the impact of a simplified checkout, changing navigation hierarchy, or comparing different onboarding journeys.The piece also covers common pitfalls, like running tests without clear hypotheses, or misreading short-term metrics as long-term wins. We applied their method to test two completely different mobile menu patterns — not just layout tweaks, but functional logic — and the test showed which version led to deeper engagement across multiple sessions. Definitely worth reading if you want to move beyond vanity tests and start treating A/B testing as a serious UX tool.